Mobile app development is the most sought-after skill in today’s tech market. The industry is supported by various well-established service providers who offer best app development services to their clients worldwide. With so many service providers out there, it becomes difficult for businesses to choose reliable mobile application developers that meet their needs and budget. It may also lead to several misunderstandings.
Let us explore five common mobile app development myths that most businesses subscribe to:
Myth #1: “My idea about Mobile App is unique and I don’t need to do any research.”
One of the worst mistakes you can make Mobile App as a developer is deciding that your app idea is so unique and novel that you don’t need to do any research. Many developers go down this path only to discover too late that several companies were simultaneously developing the same idea. And, to make matters worse, their apps are already available in the app store.
This is not an uncommon problem. Many developers have come to us with different versions of the same idea—and one was already being developed by another company! Many times they didn’t even know about the other companies developing similar ideas. This is why it’s so important to do your research.
Myth #2: “I don’t need design.”
Although developers are often known for their great attention to detail, developing an amazing app is not just about writing good code—it’s also about having a great user experience (UX). Developers can be some of the best technical designers in the world, but if they are not designers by trade it can be difficult to make compelling designs about Mobile App.
Many developers tend to devalue design when, in fact, good UX is often the most important part of an app’s success. Users will quickly abandon apps that have poor UI/UX.
Myth #3: “I don’t need marketing.”
Although we live in a time where we can distribute our app to hundreds of thousands, even millions of people worldwide, most apps do not sell themselves. Even if you build the most amazing Mobile App ever, no one will know about it without you putting some serious effort into marketing and promoting your product.
This is why it is very important to market your product before, during and after development. It will be much easier (and cheaper) to promote the app before it’s complete. You’ll also get insight into usability issues or reasons why people would want to not download your app.
Myth #4: “I don’t need an analytics package.”
Although this may be true for some apps who are not e-commerce focused, most apps need to have some sort of analytics package in order to track important events that help you understand how users are interacting with your app.
Just having the basics of an analytics package can give you great insights into user interface issues and provide valuable data on how people are using your app. Without it, you could be flying blind and developing features that users don’t really need or use, wasting valuable time and money.
Myth #5: “It’s just a small app.”
Many developers tend to devalue market research because they believe the app is just for themselves or their family and friends. Although apps can be very inexpensive to develop, most are developed with the intention of making money. To make money you need as many downloads as possible and that means marketing your app.
Even if you’re not making very much money on an app, it’s still important to do the research and keep track of user habits and patterns. Once those figures start to grow, the app will eventually generate revenue.
Zara Raza is the Marketing Lead at Sunvera Software. Sunvera is a local software development firm based in Irvine, CA, providing intelligent software solutions for small and mid-sized businesses as well as entrepreneurs and startups.