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Home Digital Marketing Bing Ads vs. Google Ads – Which is Better in 2021?

Bing Ads vs. Google Ads – Which is Better in 2021?

Google and Bing are the top two search engines prominent in the market. They both provide better search results than other search engines like Yahoo, Ask, AOL, etc. So, businesses prefer Google and Bing for placing their ads. Ads help companies feature their product on search engines, websites, and social media. 

Both search engines have their pons and cons. But, are you confused about which one of the search engines to choose? Do you want to delegate your resources to one platform? What are the benefits of PPC advertising on Google or Bing for your business? And how do they give a boost to your business? Let’s find out all these answers in the section below:

The differences between putting ads on Google and Bing

Launching Google and Bing ad campaigns is the shortest way to increasing your revenue and get instant traffic and results. Check out which one is better, bing ads vs. Google ads:

Bing Ads

Bing may seem to be an unnecessary component for advertisement purposes. But, it is not the reality. Marketers need to see how Bing can change their business game online. 

No doubt, Google has over 100 billion searches per month. You can’t ignore the role of Bing. It is the second-largest pool with 1 billion monthly searches. Indeed, Microsoft-operated Bing has a considerable market share.

Microsoft advertising helps in expanding your reach in the market. You can plan to get maximum conversions from Bing strategically. It will assist you in getting the target audience to your website. And it improves your online brand presence.

Type of Bing ads you can go for:

  • App install ads
  • Expanded Text ads
  • Dynamic search ads
  • Product ads
  • Responsive search ads

You can allocate your resources according to the type of ads. Bing provides the option of postpay, prepay, or monthly basis. These are the best features of Bing:

Partner sites

PPC ads on Bing means you’ll be visible on Bing partner sites as well. Bing created a syndicated partner network. Bing-powered ads get displayed on:

  • Yahoo
  • Amazon
  • Aol.
  • Infospace
  • Wall Street Journal
  • Ecosia
  • adMarketplace
  • Gumtree

Less Input cost

More advertisers on Google implies it has more demand. Google has higher search traffic, but it has cutthroat competition for every keyword and online presence. When a user searches for a product, the possibility of a brand display decreases manifold in Google. 

Here, Bing is more advantageous than Google. According to reports, Bing requires 70% less cost per click as compared to Google. So, Bing ads are soothing for your pocket. Fewer brands competing implies that existing brands will occupy more space.

Target groups

Both platforms allow you to select your target audience with their demographics, language, behavior, and others. But, Bing moves a step ahead of Google with:

  • You can choose an ad time zone.
  • Create your customizable ad groups.

With this, you can make tweaks to your ad groups rather than launching a new ad campaign from scratch. Also, you can hire PPC experts to develop Bing ads as per country and customer information.

Easy Device targeting

Bing makes it easy for you to devices such as mobiles, tablets, or desktops. You can choose to cover mobile devices and exclude tablets or desktops from your ad campaigns. 

For example, it provides you the option to select tablets with a range of -20% to +300%. So, Bing has more flexibility.

Google Ads

Google has the lion’s share of traffic. Obviously, you’ll get more traffic and audience with Google ads. Google provides you opportunities to cover search ads and display ads. Search ads work on text-based information. You can bid on your keywords and be visible in search results.

Another thing is display results. You might have worked hard on creating your copyright images, graphics, and video. Here, Google wins the race from Bing. Businesses can put their product visuals, animated video, or other short clips in ads.

Wide network

Google comprises 90% of the worldwide traffic. Also, it expands your reach to 2 million websites. Google is highly selective about demographics information. You can nail down your ad campaign across the globe with minute data reaching your target audience.

Higher conversion rate

Google has a higher conversion rate as compared to Bing. It stands at 3.75% and that of Bing at 2.94%. Conversion rate has a direct relation with potential leads. Thus, generating more leads means more customers and higher revenue. 


In brief, Google and Bing PPC come with their positive and negative points. It depends on you 

  • What type of business do you have?
  • How many resources in terms of money, visuals do you have?
  • Is there any specific category you want to target?

Accordingly, you can make the best choice. You can mention in the comments your experience with the ad campaigns.

Ravi Sharma, CEO of Webomaze is a highly enthusiastic entrepreneur. He has got a great grip on the idea of effective eCommerce Strategies, SEO processes, and tactics that are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.

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