“The number of mobile phone users in the world is expected to exceed the 5 billion mark in 2019,” reveals a Statista study. Mobile application development services have seen wonderful growth in recent years. Mobile apps help companies improve their brand and boost their business values.
If you are a business owner and you want to develop a mobile application, it is important to decide on the platform. There are many things you need to figure out when choosing the right mobile app development in Orlando FL . On which devices are users likely to use the app: Windows, Blackberry, iOS, or Android? Once you recognize your user base, you will have more clarity on the type of platform you want to choose.
If you’ve been pondering this topic further, don’t worry. We are here with some tips to help you make the right choice:
Consider the user experience
Successful mobile apps have one thing in common: they meet customer goals. And the UX of a mobile app affects its recognition. The UX is the ultimate decision-maker. Decide whether a user will return to your app, remove it, or rate it poor. A useful application completes the requirements that are not available in the market. Therefore, UX must include competitive analysis, feasible product development, and market validity testing.
Recognize the customer base
Platforms vary drastically. That too, in terms of the region. Therefore, the most important thing is to pay attention to the geographical criteria. Consider doing some deep research, recognizing, and building your user base. It will help you define your target audience. For example, if your target audience is the US, Australia, or Japan, consider hiring an iOS developer. While with Asian and African countries; Android leads the game. Therefore, the situation may vary by country. For Asian and African customer base, you can hire Android developer for further help.
Consider browsing conversion rates for shopping
Browse-to-buy conversion rates help you decide which platform is most likely to get you the most purchases. When choosing between mobile app development platforms, the “Browse to buy” rate plays a critical role. For example, iPhone users buy more from their smartphones. And Android users are less likely to do this. So, consider checking it for each platform to get an accurate decision.
Know what to offer
First, decide on your requirements and features. They depend on the capacity and limitations of the platform. You need to finish the features combined with your user experience. Thereafter, compare the results with a certain platform. If you want to create a custom native app, iOS, Android are the best solutions. To go with iOS, you can hire an iOS developer who has the necessary skills to develop iOS applications. Native applications provide an excellent user experience and ease of use. But if you are looking for an application that supports multiple platforms, consider cross-platform development.
Decide on assistive devices
Obviously, it is a challenge to create an application that supports multiple devices. Android supports 160 devices. And iOS 9 supports 15 devices. If we consider Windows and Blackberry, their supported devices include 100 and 10 devices accordingly. But the most popular applications are not even compatible with Windows Phone. Therefore, after analyzing the audience base, it is advisable to decide on the preferred devices.
Know development costs
Yes, it is important to invest money to create productive applications. But when the development of the application begins, the sum of your investment could increase. With different platforms, development costs are likely to vary. For example, Apple is more expensive than Android when it comes to business programs. So if you are looking for an affordable option, hire an Android developer and start working on your app. Even if there are new requirements or changes to existing ones, your costs can go up. Therefore, prepare an approximate development cost with additional development expense.
Recognize the challenges of management
Your joy seems to have no limits after you have launched an application for your business. Well that’s great! But there is bad news. Not only does it end with an app launch, but several unavoidable challenges can arise down the road. Let me list a few:
Update the application without any security threat
Provide multiple applications m