- What is a landing page?
- How do landing pages work?
- Landing page types
- 1. The landing page of the generation of potential customers
- 2. Click landing pages
- Why use a landing page
- How to create a landing page
- 1. Write an effective and attractive title
- 2. Generate an exhortation
- 3. Offer something valuable
- 4. Present benefits, features, or pressure points
- 5. Do not use Visual Junk
- 6. Create responsive mobile landing pages
- 7. Optimize page speed
- Top 10 landing page examples
- How do I create landing page conversions? – Infographics
What is a landing page?
A landing page is a page on your website that aims to turn visitors into potential customers by offering something valuable in exchange for a visitor’s personal information.
A landing page is different from other pages because its sole purpose is to convert visitors into customers. A homepage, for example, is intended to provide information about an organization.
How do landing pages work?
The idea behind a landing page is that you exchange valuable information in the form of a completed form from a visitor and offer something valuable in return (access to an e-book, a free offer, a discount). Therefore, landing pages create a win-win situation for you and your website visitors.
A landing page works like this:
1. A visitor receives a prompt and clicks the button.
2. They arrive on a landing page with a form.
3. Fill in the form, which is the desired action (turning them into a lead).
Refuse to fill out the form and close the page, which is the unwanted action that indicates that you failed to secure them as a potential.
4. The information obtained from the visitor is stored in the database
5. Contact your new potential customer based on what they need and increase your sales.
Landing page types
A landing page can take the form of two basic structural types:
1. The landing page of the generation of potential customers
Landing pages from the lead generation contain a web form and serve the purpose of collecting personal information from visitors. They are usually used for B2B marketing purposes .
Landing pages for lead generation are also called “lead generation pages” or “lead capture pages”.
What is a lead?
2. Click landing pages
Click-through landing pages have a prompt that directs visitors to the place where they will take the desired action (purchasing a product, making a reservation, etc.). They are generally used for B2C marketing purposes in e-commerce sites.
What is the clickthrough rate?
Why use a landing page
First impressions: Well-designed landing pages that have valuable offers would improve your clickthrough rate, as they serve as the front door of your company’s website. A good customer experience at the beginning of your journey will lead to increased conversions.
Generating leads : Sharing data for unique information is a wise way to meet the most promising customers of your purchase.
Increase conversions: If you show a high demand to a visitor through a landing page, the conversion rate for your company’s default goals will increase.
Promotions for new products or services: A dedicated and simple landing page that reflects the features, characteristics, benefits, appearance or testimonials of a new product could be beneficial to increase product awareness.
Credibility: Landing pages allow you to incorporate social evidence. Visitors are more likely to buy if they see real testimonials from people who are happy with the product experience.
Campaign responsibility: You can separate your campaigns from your website by generating different landing pages. This method gives you detailed information to track which campaign is performing best.
Campaign metering: If you have a possible action on your landing page, the results of your campaign will be easier to interpret. You may think of a homepage that contains 40 links as being unable to measure the reasons behind the success or failure of the conversion.
Testable: Landing pages can be optimized for A / B testing, allowing you to create the perfect solution for your business goals.
Increasing Search Traffic: A search-friendly mobile landing page that follows SEO best practices will drive more organic traffic to your website.
How to create a landing page
1. Write an effective and attractive title
You have already attracted the attention of your website visitors. Now is the time to retain those users and convert them into new customers. The first thing a reader notices on your landing page is its title . Using simple language will help you convince them to stay for a while.
The title should be clear, easy to understand, relevant and relevant to your business.
They used Pinterest to plan a dream trip. Here, let’s look at some good examples of landing page titles;
- Carrot – “Lead with clarity”
- Clever – “Why do 89 of the top 100 school districts use Clever?”
- Approached – “Ridiculous travel offers that you can’t find anywhere else”.
- Bonfire – “Design and sell your next favorite shirt”
- Overflow – “User feeds were done correctly”.
- Amicus – “Direct mail reaching the refrigerator”
2. Generate an exhortation
While creating a call button for your landing page, you need to consider these tips;
- Make sure that the CTA appears in a distinct, clear and visible place.
- Use eye-catching clues, such as arrows, to get visitors’ attention.
- Apply the A / B test to the CTA before distributing it to your website visitors.